Branding & Identity Systems

Logo Design | Brand Identity | Brand Guidelines | Design Research | Packaging

This is the process of creating a unique identity for your business or product through design. This always starts with a logo. Through collaboration we’ll create a logo that communicates your brand’s values and purpose. My services range from logo design to a full identity system. A full identity sytem includes typography styles, color palettes, brand assets, and brand guidelines.

 

Publication

Editorial Design | Business Collateral | Brochures | Posters | Print Communication

This is the process of designing text and visual content for printed and digital publications. It encompasses the creation of books, magazines, invitations, newspapers, brochures, etc.  The goal of publication design is to enhance readability, engage readers, and convey the intended message clearly.

Web Design

Wire-framing | WordPress | Elementor | Squarespace

If you are looking for a new website or want to spruce up your old one, I am experienced in using custom web-builders such as Elementor and Divi through WordPress. I am also able to design and manage websites through online web hosters such as SquareSpace, Shopify, and Wix.

Illustration

Editorial | Icon Design | Infographics | Pattern Design

I can illustrate in both vector (scalable) and pixel based formats. Illustrations have the ability to elevate a brand or project. These include packaging design, content based illustrations, icons for web and print use, and general illustrative art. There are infinite elements of illustration useful for brands.

MY PROCESS

The design process always varies slightly, but this is
general the structure I follow.