Branding is a critical aspect of graphic design, and it refers to the process of creating a unique identity for a product, service, or company. Overall, branding is an invaluable part of graphic design, and I must work closely with clients to create a cohesive visual identity that effectively communicates the their message and values. By creating a unique and memorable brand identity, I can help a business stand out in the crowd, establish trust and credibility with customers, and cement themselves within a community.